Hello, I’m Bridget and I founded The CW Strategies to create possibilities for entrepreneurs who want to build a brand, sell a product or scale their company.
I am a marketing strategist for businesses with innovative ideas seeking to create a positive change in the world.
My goal is to help businesses define a clear message that explains their values and goals.
Clarity allows us to build a strategic plan to reach your target audience and grow your business.
When you effectively communicate your mission then you attract the right customer.
Clarity is the key for a successful business.
And to be successful you want people to know:
:: what you do
:: who you help
:: why someone should care
Defining your mission statement is critical and something every business should evaluate.
The art of storytelling is the heart of what we do at The CW Strategies. Everyone has a story and we are honored when we are tasked with explaining it.
For over a decade I worked on political campaigns, which taught me the skills and techniques necessary to help tell your story.
Some notable people and campaigns include:
- Phil Gramm for President
- General Colin Powell
- Rob Mosbacher for Mayor
- Senator Jeff Sessions
- McCain 2000
Politics taught me the art of messaging. When running a campaign it is critical to get the candidate’s message to the targeted voter. Building a grassroots momentum is the goal. Repeating the message is necessary. The strategic messaging is meant to build trust with the voters.
As campaign manager, I built a plan for the candidate to sharpen the campaign’s message, understand how to speak directly to targeted voters, and to engage authentically.
I now apply the same tactics and strategies when I advise a brand, entrepreneur, or company. My skillset is understanding how to hone a message, convey it specifically to an ideal client, and communicate it in a genuine voice.
I love to learn “The Why.” It’s the foundation for any business or brand and I believe is the cornerstone of every story.
I’m passionate about conveying an entrepreneur’s story to build an audience that resonates with the mission of the brand. Being consistent and persistent are two keys to finding success.